The amazing thing about choice is how we all crave it. We need it. It’s all about control, and the less choice we have, the less we feel in control. The amazing thing is though, that we also fear choice, because with it comes responsibility.

It’s a weird quirk of human nature that whilst we crave and demand choice, when we have it, we often procrastinate and delay making a decision. Why? Well, sometimes it’s because we have too much choice. If we have a choice between A and B, that’s fairly straight forward. We always aim to make the right decision, and the flip side of that is avoiding making the wrong decision. So with greater choice, comes apathy driven by a fear of making the wrong decision.

This knowledge will help us make our own decisions, and also help us when offering choices to other people. Increasing the number of options confuses the decision maker, leads to fear of making the wrong decision, and ultimately leads to apathy. Limit the number of options, and we increase the likelihood of a decision. This true of every decision we make. Retailers have found that increasing the number of samples offered to consumers actually damages sales as consumers give in to confusion.

So yes, we love choice. We need, want, and crave it. We need to feel that we are in control. Take control. Limit your options; make decision making easy, and enjoy the fruits of your skills!

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Having a bad day? Try this: smile. Our bodies and minds are so inextricably linked that we can influence our mind and our mood simply by changing our physiology. If we change or demeanor to reflect that of the mood we want to have, we can influence our mind to feel that way.

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As we look around, it’s easy to be enviousĀ of people who are more successful than we are. We look at them and we wonder “Why him? Why not me?” And we convince ourselves that we deserve that same level of success, because we work just as hard as that other person.

I remember a boss I had years ago, who was a decent, honest, reasonably smart guy. We had a colleague who went on to become one of the youngest and most successful CEOs in the industry. She was smart! My boss, however, remarked that it was because of who she knew, and the contacts that she had made in her previous career in banking. Hmmm… The truth of the matter was that she never rested on her success; she was always looking for her next move, and when something wasn’t working out for her, she moved on. My boss, on the other hand… well, he spent a great deal of time moaning that he wasn’t as successful as he deserved to be.

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Peanut Butter

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